Landing - New trends on tourism comunication
TALKS
REGISTRATION
Tuesday May 18, at Centro Cultural Conde Duque
PANEL A
10:00h-11:00h | Madrid. Challenges and opportunities for the audiovisual sector as an engine of tourism recovery
- Soledad Álvarez, , Strategy Director at Agencia EFE
- Ángeles Vacas, Coordinator of City of Madrid Film Office
- Pedro Gonzalez Torroba, General Coordinator of Economy, Trade, Consumption and Partnership of the Madrid City Council
- Alberto del Sol, Director of Marketing and Innovation at Vodafone Business
PANEL B
11:00h-12:30h | Post-covid tourism communication. Crossroads and new horizons. Iberian perspectives
- Soledad Álvarez, Strategy Director at Agencia EFE
- Natalia Bayona, Director of Innovation, Digital Transformation and Investments at UNWTO
- Eduardo Santander, CEO European Travel Commission
- Almudena Maíllo, Councilor Delegate for Tourism of the Madrid City Council
- Miguel Sanz, General Director of Turespaña
PANEL C
16:00h-17:30h | The challenges of post-covid audiovisual communication for the Tourism Industry
- Manuel Molina Espinosa, Director of Hosteltur
- Cristina Cabañas, President of Guitart Hotels
- Xavier Barrachina, Partner Communications at The Almond Connection
- Vicky Vilches, Periodista y crítica hotelera, Especialista en hoteles y viajes de lujo
- Ramón Adillón , Representative of the Spanish Association of Hotel Directors
PANEL D
17:45h-19:00h | Case Studies. Tourism audiovisual campaigns
- Ruth Alejandre, Journalist
- Elan Cole, Creative Director at NYC & Company
- Anja Lohrum, Secretariat Advisor, Marketing and Events Management at MedCruise
Wednesday May 19, in Madrid Stand at FITUR
PANEL E
11:00h-12:00h | The challenges of post-covid audiovisual communication for destinations
- Chris Pomeroy, CEO and President of Interface Tourism Spain
- Pablo Llinares, Gran Canaria Tourism Manager
- Pedro Machado, President of Tourism Center of Portugal
- Marían Muro, Director Turisme de Barcelona
- Héctor Coronel, Director of Tourism Madrid City Council
PANEL F
15:00h-16:00h | How will tourism videos look like in the post-covid era?
- Ruth Alejandre, Journalist
- Luís Medina, Deputy Director of Audiovisual at Madrid Destino
- Santiago Alcázar, Director, Editor at Madrid Destino
- Santi Valldeperez, Documentary filmmaker, consultant and producer.
Thursday May 20, in Madrid Stand at FITUR
PANEL G
13:00h-14:00h | The influencers and destination promotion
- Ruth Alejandre, Journalist
- Susan Bolger, Market Manager Spain at Tourism Ireland
- Adrià Tugues Tur y Cristina Quirós, Sines3Ibiza
- Laura Fontán, Esmerarte Producciones
PANEL H
18:00h-19:00h | New audiovisual formats in social networks
- Ruth Alejandre, Journalist
- Nina Colarić Cvirn and Nina Kurnik, Slovenia Tourism Board
- César Urbina, Creative director and digital producer at Iralta VR
- Lucho Perez, Social Media & Creator Content Manager de VisitBenidorm Web Master y Técnico de Promoción en VisitBenidorm
- Antonio Sánchez, Promotion and Content Creator at Visit Benidorm
