In addition to the talks, case studies and conferences, the great identity element of Landing - New Trends on Tourism Communication is undoubtedly the video competition for Exhibitors and Co-exhibitors present at Fitur, the Fitur Travel Video Competition.

A jury of 7 people (2 representing the CIFFT, 2 representing IFEMA, 2 representing Madrid Destino and 1 representing the Spain Film Commission) choose the winning films.

One of the main novelties of the Fitur Travel Video Competition will be the award for the best international promotion film from a Film Office or Film Commission or for the promotion of a cinematographic tourism destination.