Alberto del Sol, Director of Marketing and Innovation at Vodafone Business, has a degree in Market Research and Techniques and a Technical Telecommunications Engineer with a Master in Mobile Communications from the Polytechnic University of Madrid. For more than 20 years he has held positions of responsibility related to the development and evolution of communications in organizations such as Telefónica, France Telecom and Vodafone, where he has developed a wide professional career both in Spain and in the Vodafone Group in the areas of Technology, Strategy and currently in the Business Unit promoting the transformation of companies and organizations; He has also been linked for several years to the Carlos III University of Madrid as an associate professor in the Marketing area.