Landing – New trends on tourism comunication



Partner Communications in The Almond Connection

Xavier Barrachina

Xavier studied journalism and has spent most of his career as a corporate communication consultant advising managers and companies on how to connect with their audiences. He has extensive experience in the tourism sector, and has worked for companies such as easyHotel, Royal Caribbean, Yurbann or the hospitality area of Cushman and Wakefield. Xavier advises on how to build the reputation of organizations to generate credibility with the different internal and external stakeholders of each organization, generating a long-term relationship that contributes to business results. At a time of great changes that affect all sectors, organizations need to understand the needs of the consumer to whom they direct their communication, as well as generate confidence to survive in an increasingly demanding environment.