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FITUR Travel Video
Competition 2021.

REGULATION

MADRID DESTINO CULTURA TURISMO Y NEGOCIO, S.A., municipal company of the Madrid City Council, and TERRES LANDSCAPE AND TRAVEL COMMUNICATION SL, exclusive licensee in Spain of CIFFT, (jointly, “the Organization”) convened the audiovisual communication festival for tourism promotion under the title “FITUR TRAVEL COMPETITION ”under the CIFFT format and brand and with the support of IFEMA-Feria de Madrid, the organizing body of FITUR and FITUR SCREEN.

All FITUR Exhibitors and Co-exhibitors who have at least one promotional video about a tourist destination, product or service can participate in the FITUR Travel Video Competition.

 

Videos that want to participate in the competition must meet the following requirements:

 

  • Have been completed and published after January 1, 2020;
  • Works in any language are accepted, but those videos that contain dialogues or texts in any language other than Spanish or English will require the inclusion of English subtitles in the video.
  • They may have been presented to other competitions or festivals.
  • Participants must fill in all the mandatory fields of the registration form and send the requested materials to the organizers within the stipulated period.
  • The deadline for submitting videos to competition is May 10, 2021.

 

  • Be conceived in one of the following formats:

 

  • Ads / Commercials for Web, TV or Cinema (Up to 1 minute).
  • Promotional videos, Videos part of a campaign, videos for web and social networks (Up to 15 minutes).
  • Video marketing campaigns for Web and Social Networks
  • Vertical Videos: Stories, TikTok, etc.

 

  • That the video is related to one of the following thematic categories of the competition:

 

  • Tourist Destinations – Cities – Promotional videos dedicated to the exclusive promotion of a city.
  • Tourist Destinations – Regions – Promotional videos dedicated to the exclusive promotion of a region.
  • Tourist Destinations – Countries – Promotional videos dedicated to the exclusive promotion of a country.
  • Tourist Products – Promotional videos dedicated to the promotion of a tourist product: Cultural Tourism; Gastronomic tourism; Sustainable tourism; Shopping Tourism; Health and Wellness Tourism; MICE; Rural tourism; etc…
  • Tourist Services – Promotional videos dedicated to the promotion of a tourist service: Hospitality; Transport; Know How / Technology; Restoration / Catering; Incentives, Meetings and Congresses; etc…

 

 

  • In the 2021 edition of the Fitur Travel Video Competition, two special prizes will be awarded:

 

  • Award for the Best Production to promote a Film Office / Film Commission or to stimulate film tourism
  • Award for the Best production that represents the Digital Transformation of tourism organizations

 

Each entry must have been submitted online using the form available on our website.

FITUR Travel Video Competition is open to all Exhibitors and Co-exhibitors of FITUR 2021 and who have one or more videos for the promotion of Destinations, Tourist Services and Tourist Products with the aim of promoting excellence in the promotion and recognition of audiovisual tourism .

  • Tourism Destinations - Cities - Promotional videos dedicated to the exclusive promotion of a city.
  • Tourism Destinations - Regions - Promotional videos dedicated to the exclusive promotion of a region.
  • Tourism Destinations - Countries - Promotional videos dedicated to the exclusive promotion of a country.
  • Tourism Products  - Promotional videos dedicated to the promotion of a tourist product: Cultural Tourism; Gastronomic tourism; Sustainable tourism; Shopping Tourism; Health and Wellness Tourism; MICE; Rural tourism; etc…
  • Tourism Services - Promotional videos dedicated to the promotion of a tourist service: Hospitality; Transport; Know How / Technology; Restoration / Catering; Incentives, Meetings and Congresses; etc…
  • Film Locations - videos from a Film Office / Film Commission or that stimulate film tourism.

An international jury composed of experts from the area of Journalism, Marketing, Audiovisual, Tourism and Advertising will determine the awards and diplomas for the best films.

The finalists of the competition will be announced on May 20. The winners will be announced on May 22 at a ceremony organized at the Madrid Stand at FITUR.

The jury will determine the following Awards and Diplomas:

International competition:

  • Best International Video Promoting a Country FITUR 2021
  • Best International Video Promoting a Region FITUR 2021
  • Best International Video Promoting a City FITUR 2021
  • Best International Video Promoting a Tourism Product FITUR 2021
  • Best International Video Promoting a Tourism Service FITUR 2021

The runner ups will receive the Diploma of Nominees FITUR Travel Video Competition 2021.

National competition:

  • Best Video Promoting a Spanish City FITUR 2021
  • Best Video Promoting a Spanish City FITUR 2021
  • Best Video Promoting a Spanish Tourism Product FITUR 2021
  • Best Video Promoting a Spanish Tourism Service FITUR 2021

The runner ups will receive the Diploma of Nominees FITUR Travel Video Competition 2021.

Special Awards:

  • Award for the Best Production to promote a Film Office / Film Commission or to stimulate film tourism
  • Award for the Best production that represents the Digital Transformation of tourism organizations

All the winners and nominees will receive a voucher of 10% discount to participate in the World’s Best Tourism Film Awards endorsed by UNWTO, ETC, CATA and CTO, and run for the title of the World’s Best Tourism Film announced every year in Vienna, Austria.

The productions that participate in the Call must meet the following requirements:  

  • Have been completed and published after January 1, 2020;
  • Works in any language are accepted, but those videos that contain dialogues or texts in any language other than Spanish or English will require the inclusion of English subtitles in the video.
  • They may have been presented to other competitions or festivals.
  • Participants must fill in all the mandatory fields of the registration form and send the requested materials to the organizers within the stipulated period.
  • The deadline for submitting videos to competition is May 16, 2021.
  • Be conceived in one of the following formats:
    • Ads / Commercials for Web, TV or Cinema (Up to 1 minute).
    • Promotional videos, Videos part of a campaign, videos for web and social networks (Up to 15 minutes).
    • Video marketing campaigns for Web and Social Networks
    • Vertical Videos: Stories, TikTok, etc.

To enter a film you must use or Online entry system available in our website or Click Here

Fill in the entry form available with all the info required:

  • Applicant Information
  • Features of the film
  • Film Director Info
  • Producer Info
  • Agency Info
  • Competition Info

For any questions, consult the Registration Guide or contact Hugo Marcos, hmarcos@landing-madrid.com.

An international Jury made up of experts from the areas of Journalism, Marketing, Audiovisual, Tourism and Advertising will determine the Awards and Diplomas. 

The Jury will be made up of 7 people with the following origins: 2 representing the CIFFT, 2 representing IFEMA, 2 representing Madrid Destino and 1 representing the Spain Film Commission.

The jury's decisions are final and unappealable.

The productions will be selected by the Jury according to the following criteria:

  • Impact – what you feel when you first view the Entry. Does the video evoke an emotion from the viewer? Does the video engage you from the onset or does it lose momentum?
  • Creativity – how the Entrant was able to convey their idea, message or thought in an original and imaginative way through their lens, narrative, performance, etc.
  • Style – how the Entrant is able to showcase their personal originality and technique to influence how the video is presented and interpreted.
  • Subject Matter – was the subject matter addressed in the narrative, performance and music (if applicable) in the video appropriately represent the Sponsor’s promotional theme?
  • Storytelling – how the Entrant is able to let their Video Entry evoke the viewer’s imagination, which may differ by each viewer. Is the story being told the right story for the Sponsor and their brand?

Each criteria is evaluated on a scale of 1 to 10 points.

The jury may select additional entries for additional awards. Decisions of the jury are final and not subject to any legal appeal.

The mere fact of submitting the candidacy for participation in the FITUR Travel Video Competition entails:

  1. the declaration of the person who signs the registration form of the legitimacy of the registration of the production in the Festival, with the authorization of all the authors and owners of related intellectual property rights and any other rights involved;
  2. the granting of a free license to the Organization on the productions and promotional material sent, without geographical or temporal limitation until they become public domain, for the reproduction and public communication of the same, in whole or in part, isolated frames included, in addition to at the Madrid stand at FITUR 2021 during the awards ceremony, on the website https://landing-madrid.com/ and official profiles in RRSS, as well as, for the documentation and archive of activities this edition of the contest and its use as promotional material of the candidatures presented in future editions. https://landing-madrid.com/ y perfiles oficiales en RRSS, así como, para la documentación y archivo de actividades la presente edición del concurso y su utilización como material promocional de las candidaturas presentadas en futuras ediciones.

Participation in this contest implies full acceptance of the content of the rules that govern it, as well as the agreements and the final decision of the jury. Failure to comply with the rules will lead to the exclusion of the participant from this contest.

The Organization reserves the right to adopt any initiative that, not being regulated in these bases, contributes to the greater success of the contest without any claim in this regard.

The Organization reserves the right to reject any material that does not conform to the nature and objectives of the contest.

The rules of this competition will be published in Spanish and English. In case of discrepancy, the Spanish version will prevail over the English.

The personal data provided by the participants in the call will be processed and incorporated into the Organization's activity register in accordance with current legislation on data protection in the following terms:

Co-responsible for the File: MADRID DESTINO CULTURA TURISMO Y NEGOCIO, S.A., domiciled in Madrid, calle Conde Duque, 9-11, 28015 Madrid, with CIF number A-84073105 and TERRES LANDSCAPE AND TRAVEL COMMUNICATION SL (hereinafter TERRES), with CIF B55737332, based in Amposta (Tarragona), C / Jaume I 44 -entresuelo Segunda, CP 43870.

Contact information:

Data protection officer: dpd@madrid-destino.com; rgpd@terres.info

Purpose: Manage participation in the FITUR TRAVEL VIDEO COMPETITION call (analysis, assessment and, where appropriate, selection of winners and publication of the name of the winner on the website https://landing-madrid.com and profiles on RRSS, as well as those managed by collaborators who support the communication of the call)

Recipients: No personal data will be transferred to third parties, except legal obligation and publication of the name and surname of the winner on the website https://landing-madrid.com and profiles in RRSS and in those of the rest of the collaborators who participate in the dissemination of the call and the organizers of the Festival Gran Prix CIFFT Circuit

Conservation period: It will be limited to the period that is necessary to fulfill the agreed purpose, except in the case of a request for deletion, in which case they will be kept until that time.

Legitimation: RGPD consent: 6.1.a) The interested party gave their consent for the processing of their personal data for one or more specific purposes

Rights: The exercise of rights of access, rectification, deletion, portability and limitation or opposition can be requested by e-mail addressed to dpd@madrid-destino.com with identification of the requesting person through an official document.

Likewise, you can file a claim with the Spanish Data Protection Agency (AEPD).

For the resolution of any question or controversy derived from the contest, the participants must write to the Organization so that both can reach an amicable resolution.

In the event that this amicable resolution is not achieved, the Parties, expressly waiving their own jurisdiction, submit to the Courts and Tribunals of Madrid Capital.

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