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Director of Innovation, Digital Transformation and Investments at UNWTO

Natalia Bayona

Natalia Bayona leads the innovation, education and investments strategy of the World Tourism Organization (UNWTO), the United Nations specialized agency for the promotion of responsible, sustainable and accessible tourism worldwide. With a diverse background on politics, destination management and business, she has become the first innovation director at UNWTO, has introduced entrepreneurship and education as key factors for tourism and development, and has positioned UNWTO as an innovation benchmark within the wider United Nations system as recognized in the UN2020 Mapping of Innovation, Data and Digital Capacities. Natalia graduated in Government and International Relations from Universidad Externado de Colombia and holds an Executive MBA from the IE Business School. Nowadays, she is part of the World Economic Forum(WEF) network as a European Digital Leaderand is an Eisenhower Fellow as the first Colombian on the Women Leadership Program for creating the first Tourism for Tomorrow Programme: a high-level network focused on joining public-private efforts for high-impact investments in digital education and innovation for tourism’s sustainable development and post Covid-19 recovery. Additionally, she enjoys sharing knowledge by teaching at universities – Harvard, Externado(Colombia) and Bilkent (Turkey) – and public schools in Colombia as part of her give back to youth and her country.