Madrid 20th-24th January

The best actions and campaigns of tourist communication land in Madrid.

Case studies and sessions with the professionals that make them come true.

And the audiovisual competition of all the destinations present in FITUR.

Which will inspire you the most?

“Video is an important storytelling tool to allow audiences to experience destinations in a unique, personal way. Through video, viewers can get as close to a first-hand experience as possible. It’s a dynamic journey that exposes viewers to places from the comfort of their own homes – before making the leap to visit.”

__Candace Nelson, Digital Marketing Coordinator, West Virginia Tourism Office
in”The Modern Tourism Marketer’s Guide to Video” CrowdRiff

“At Tourism Australia we’ve figured out a system that allows us to keep producing new video content at the pace people are consuming it! I work with freelancers in different time zones. I can send them some raw footage at the end of the work day, and when I get in the next morning, I’ll have a videoready and optimized specifically f or each channel: Facebook, organic and paid spots, Instagram, Stories, and Twitter.””

__Jesse Desjardins, Global Head of Social & Content, Tourism Australia
in”The Modern Tourism Marketer’s Guide to Video” CrowdRiff

”The cost of 360 has dropped significantly in the last three years. In the past, we’d usually take 15 VR headsets and help people put them on at events. Now we’ll purchase hundreds of Google Cardboard headsets and give one to everyone at a conference and give them instructions to download a 360 video."

__Janice Fraser, Managing Editor, Destination British Columbia
in”The Modern Tourism Marketer’s Guide to Video” CrowdRiff

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Landing-Madrid will consecrate during four days several activities focus on the challenges and new trends of communication and marketing of tourist destinations.
Landing-Madrid is organized by Tourism Board of Madrid City Hall jointly with CIFFT (International Committee of Tourism Film Festivals) and Terres Travel & Landscape Communication.

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