Landing – New trends on tourism comunication



Creative director and digital producer at Iralta VR

César Urbina Vitoria

César Urbina is creative director and digital producer at Iralta VR, a virtual reality studio specialized in creating immersive experiences. He graduated from the Complutense University in Audiovisual Communication, Erasmus from DAMS in Bologna and associate professor at IE (Bachelor of Communication and Digital Media). After several years working in television and advertising, he founded, together with his brother Angel, the production company Iralta VR in order to innovate in the creation of audiovisual content. In 2011 they bet on 360º video production and virtual reality. Since then they have developed projects with the latest immersive technology and experiences created in virtual reality, augmented and extended, with the aim always to go further in the use of new audiovisual narratives. They have produced immersive experiences for international clients and their own and original developed projects such as:, MADRID DESTINO, PARADORES, CAMINO DE SANTIAGO 360º (Best App FITUR 2016 Award), CERVANTES VR, RTVE, SAMSUNG, WORLD ECONOMIC FORUM, BANCO INTERAMERICANO DE DESARROLLO, LOS 40, ACB, MINISTERIO TURISMO MORUECOS, MICROSOFT, PHOTOESPAÑA, BEEFEATER, ESTRELLA DE GALICIA, CORONA, COCA COLA, MOVISTAR, IBERDROLA, LEROY MERLIN, VODAFONE, CONDENAST, ACCIONA, RENAULT, REPSOL ...