Rick Alfaro

Engineer, Speaker and Entrepeneur


Aerospace Engineer from the Polytechnic University of Madrid. He worked in Brazil, Israel and Germany until he realized that although he is passionate about engineering, he must focus on realizing his own ideas, creating, launching and adding value to our society.

He began his career by creating an Innovation School through which they shared knowledge, both large and small, in schools and companies (Microsoft, ACCIONA, HP, Government of Spain, etc.), through workshops and conferences. Supporting entrepreneurs, teaching how to innovate and think creatively, launching probes into space and building 3D printers. Technology and creativity always hand in hand.

He also founds several companies in technology development, Augmented Reality, Virtual Reality, Interactive Spaces, launch of stratospheric probes, management and marketing campaigns and development of avatars. Disruptive technologies always at the service of narrative.

Some of his projects: the first interactive tourist map with augmented reality, The Magic Guide of Ávila; The postcard renovation, Postalk; the development of a new concept of interactive spaces with projections, Sublimotion in Ibiza; the creativity and user experience of the new Real Madrid mobile application, Real Madrid Virtual World; the first photocall in Augmented Reality of the world by the movie Torrente 5; Guiness record for the launch in the highest stamp space in the history with Post Office; and currently a space at the Dubai airport for Dubai Tourism and the Dubai EXPO2020.