Tourism video marketing? From creativity to successful storytelling.
by Theo Papadoulakis
Date: 23 January | Location: B the travel brand Xperience Madrid, C/ Miguel Ángel, 33, Madrid - Registration required
"The use of storytelling in touristic commercials has proven to be very effective on viewers as they engage in the story by following a character and experience a holiday destination through his eyes. Among the overwhelming quantity of information and images that viewers receive, they will more probably remember a specific character in a specific story; even more if one adds some humorous features to the main character or his encounters."