New Trends on Tourism Communication

22nd January

Panel 1__ The Importance of the audiovisual in the Tourism Communication

Location: Cineteca Madrid, Sala Plató - Registration required:  Register Here

09:30__ Landing___ Opening & Video

09:45-10:15__ Why we should use video in tourism marketing? How video boosts your brand on any budget?

Chris Torres, Director and Tourism Marketing Expert at Tourism Marketing Agency. Scottish SME Business Man of the Year 2018.

10:20-10:50__ Great examples of using video in tourism marketing. Best Trends & Cases.

Aina Cortina, DEC BBDO, Global Tourism Observatory Communication Destinations

10:55-11:25__ Creative Video Marketing Series for Destinations? The case of Riga Tourism.

Ieva LasmaneRiga Tourism Development Bureau &  Vairis Strazds. DDB Latvia

11:30-12:00__ How to create valuable video content for tourism marketing destinations?
Theo Papodoulakis, Indigo View Productions.

12:05-15:00__ Film Screenings - Session L01

CIFFT Winners / FITUR Competition Nominnees

Coordination: Ruth Alejandre (Journalist)

Panel 2__ The New Trends in Tourism Communication

Location: Cineteca Madrid, Sala Plató - Registration required:  Register Here

16:00-16:45__ The New Trends in Tourism Communication.

Alexander V. Kammel, CIFFT; Eduardo Santander*, ETC; Marcelo Risi*, UNWTO.

16:50-17:20__ VR and AR as a marketing tool for destinations.

Xavi Conesa, Visyon360

17:25-17:45__ From Madrid to heaven. The storytelling of Madrid.

Luis Medina y Santiago Alcázar, Madrid Destino

17:50-18:30__ How to Build a Media Aproach.

César Torras, DEC BBDO

18:30-19:00__ Closing Session.

Miguel Sanz, Luís Medina, Alexander V. Kammel, Santi Valldepérez y Hugo Marcos.

Coordination: Ruth Alejandre (Journalist)

*To be confirmed

23rd January


Location: B the travel brand Xperience MadridRegister Here

19:00-20:00__ Workshop. Theo Papadoulakis

Tourism video marketing - From creativity to successful storytelling.

"The use of storytelling in touristic commercials has proven to be very effective on viewers as they engage in the story by following a character and experience a holiday destination through his eyes. Among the overwhelming quantity of information and images that viewers receive, they will more probably remember a specific character in a specific story; even more if one adds some humorous features to the main character or his encounters."
Theo Papadoulakis



24th January

FITUR Screentourism

Location: FITUR, IFEMA Madrid

16:30-17:30__ Video and Film Office Marketing Strategies

“Arde Madrid”
Miriam Lagoa, Movistar

“Canarias & Star Wars. El mejor clima de la galaxia”
Eduard Baldrís, DEC BBDO. 

“Vicky Cristina Barcelona”
Eugeni Osàcar

Coordination: Ángeles Vacas (City of Madrid Film Commission)

Gastro Festival - The video promotion of gastronomic destinations.

Location: Conde Duque, Salón de Actos
Registration required: Register Here

19:00-19:35__ The video promotion of gastronomic destinations. Film Screenings- Session L2

19:40-20:20__ Case Studies

”Madrid te abraza”
Juana Macías & Luis Medina.

”Dinner with Georgia”
Ringaile Leščinskienė,
Funky Production House and Windfors

“Además se come bien“.
Eduard Baldrís, DEC BBDO

“El Amor existe. Santiago del Teide”
Emilio Navarro, Alcalde Ayuntamiento Santiago del Teide, Tenerife; Goretti Gorrín Ramos, concejal Ayuntamiento Santiago del Teide, Tenerife & Carlos Hernández, The Food Company Design.

Coordination: Ruth Alejandre (Periodista)

20:30-21:30__ Cocktail
Invited Destination - Santiago del Teide (Tenerife)

25th January

FITUR Film & Video Competition - Award Ceremony

Location: FITUR, IFEMA Madrid

12:30-13:00__ Award Ceremony