Luis Medina

Deputy Director of Audiovisual, Madrid Destino


Born in Córdoba and settled in Madrid from a very young age, he is part of 3 generations in the world of communication.

At the age of 5 he was already exploring the sets and accompanying the Spanish Television reporters with his mother producer.

With 25 years of experience in the audiovisual sector, he began his career and training between London and Madrid in large communication groups.

Always linked to work groups for the launch of new audiovisual media.

In 2006 he was the audiovisual manager of the first DTT channel (esmadrid television) that aired in Spain on anamorphic 16/9. An exclusive city promotion channel with 24 hours of cultural and touristic content broadcasting.

For 12 years he has been directing audiovisual production teams at the Madrid City Council, with more than 20 international awards in his productions, of which 3 Promax can be highlighted, as well as numerous awards and mentions in the audiovisual of tourism promotion.