Tourism video marketing? From creativity to successful storytelling.
por Theo Papadoulakis
Fecha: 23 Enero | Lugar: B the travel brand Xperience Madrid, C/ Miguel Ángel, 33, Madrid - Inscripción Requerida
"The use of storytelling in touristic commercials has proven to be very effective on viewers as they engage in the story by following a character and experience a holiday destination through his eyes. Among the overwhelming quantity of information and images that viewers receive, they will more probably remember a specific character in a specific story; even more if one adds some humorous features to the main character or his encounters."