Born in Barcelona, he qualified at the Universitat Autònoma de Barcelona, and has more than 30 years’ experience in different agencies: BCK-Alliance, Contrapunto, Tiempo BBDO, and now, DEC BBDO.
He has managed the creation of campaigns, identities, contents and experiences for clients like Nissan, Volkswagen, Puig, Damm, Obra Social La Caixa, Europastry, Friesland Campina, Danone, Bimbo, Bayer, Henkel, Nestlé...
In recent years he has specialised in holiday destination brand communication, creating both campaigns and content, and in Inbound Mkt, CRM and Social-CRM strategies: Andalusia, Croatia, Canary Islands, La Rioja...
He also coordinates postgraduate courses in creativity and content creation at the “Barcelona School of Management” at the Pompeu Fabra University.
His work has received more than 80 national and international prizes, among them, three Cannes Lions. They include the 2017 and 2018 Eficacia prizes for the Most Innovative Strategy, also recognized in the Euro Effie Awards 2018.
Canarias & Star Wars. El mejor clima de la galaxia.
Date: 24th January | Location: FITUR, IFEMA Madrid