Chris Torres. Director. Senshi.Digital

Chris Torres

CEO, Tourism Marketing Agency


Chris has 26 years’ experience working in brand development and marketing, and he’s spent the last 13 years running his own company, Tourism Marketing Agency. Tourism interests Chris because it is a vibrant, ever-changing industry; it's about traveling, meeting new people, and learning about other cultures.

Like many people who end up owning their own business, Chris left school at 16 and instantly jumped into the world of work. Chris began working as an illustrator for a company that made children’s education books and this job gave him a love for design and a burgeoning interest in marketing. 

From there, Chris began teaching himself graphic design, web design, and marketing (both traditional and digital). Every skill Chris has developed over the years, he has taught himself, and being self-taught has usually allowed him to think outside of the box when working on SEO and content marketing campaigns. 

This has allowed Chris to build an international marketing agency with around 80% of TMA’s customer base coming form outside the UK, working with some of the biggest players in the industry including Gray Line, the oldest and largest sightseeing company on planet earth.

Chris has won numerous awards over the years, such as the Best Tourism Website, Best Digital Agency and the Scottish SME’s Businessman of the Year 2018. Chris has also spoken at numerous tourism events, such as the Scottish Tourism Alliance (STA), several Gray Line conferences, and Arival conferences in Las Vegas.


Why we should use video in tourism marketing? How video boosts your brand on any budget?
Date: 22nd January | Location: Cineteca Madrid, Sala Plató - Registration required